Business Tips

Gift cards, gift vouchers, or gift certificates – whatever you choose to call them, they’re your salon or spa’s best marketing friend. Not only can they help to lift your cash flow; they’re a great way to share new services and product bundles with existing clients, and gain new clients! So, how can you increase your gift voucher sales? Salon business coach, Phil Jackson, has some amazing words of gift voucher wisdom!

A client rewards program is a powerful tool to invite your clients to spend more, and book often. Unfortunately, a lot of salon loyalty programs miss the mark and are unsuccessful and costly. But yours doesn’t have to be! We spoke with beauty industry pro Natasha Smits to find out what works, what doesn’t, and how to make your rewards program the best in town!⚡️

We love to support our customers in any way we can, and our Facebook community group is the place where you can let us know what you need help with. We recently polled the group, and the resounding answer was “I want to increase my client spend”. Your wish is our command! We’ll teach you how to increase your average client spend by leveraging a powerful client journey.

Not charging what your services are worth can not only have big financial consequences for your business; it can also affect your personal life, mental health and wellbeing. Join us as we chat to educator and hair and beauty business mentor, Maddi Cook, about how and why to charge what you’re really worth! ✨

“Don’t let the door hit you on the way out” might be what you want to say, but handling a difficult client is never that easy. Jay Chapman, a senior ZING salon coach, is here to help us turn breaking up with a client into an art.

In the words of Vanessa McDonald, also known as the queen of retention marketing: “all clients are new clients”. We spoke with Vanessa about looking after your existing clients with a great retention strategy and what tools she uses in Timely to help her client’s salons reach their business potential.

If you don’t appear near the top of the first page when a potential client searches for ‘salons near me’, your chances of ever meeting them are almost zero. We asked Ryan Power for some practical advice on how salons can jump the queue through online reviews.

Winner of 41 eminent beauty industry and professional awards, Sam Pearce was this year awarded by BABTAC an honourable mention for her work during lockdown, and announced a BABTAC finalist in the 2021 Inspiring Beauty Awards, while last year she was named a Top 100 Beauty Influencer by Professional Beauty.  Here, Sam, an active ambassador for mental wellness within the hair and beauty industry, talks to Timely about preventing burnout and about the launch of Low Ears; a safeguarding initiative and training qualification to protect the emotional wellbeing of industry professionals.

Even a profitable salon or barbershop can run into trouble because of poor cash flow! We’re here with Adam Chatterley, creator of Salon Business Secrets, to help you take control of your money and make sure you’re managing your business’ cash like a boss 😎 

Stay innovative, boost your revenue, and spend less time on admin with Timely’s fast and powerful new sales flow! We talked to customers, visited salons, and looked at usage data to help us create a new checkout experience even the most un-tech savvy staff will love.

A pioneer of organisational and social change, Mary Haddock-Staniland recently joined the Timely team as Chief People Inclusion Officer; the first role of its kind at an executive level in New Zealand.  Mary, who sits on the board of a number of charities, is passionate about empowering others to reach their full potential and ensuring that everyone has equal access to opportunities and resources.  Here, Mary talks about the importance of bringing your “true self” to work, and why all business owners must build and nurture inclusive environments. 

No-shows and late cancellations can really affect your cash flow and profit, so we’ve teamed up with international award winning Salon Business Coach, Jessica Crane, to talk about how to get started with deposits; the first in our Protecting Your Revenue series. Check out the video below 👇