Timely welcomes ambassador Sheridan Shaw

An expert in blonde, balayage and vivid colour hair, Sheridan, the owner of Mamawest in Maidstone, Victoria, has made a name for herself in the small business space and recently secured finalist status in the AHIA Creative Awards in both the Hot Shots & New Creative Talent categories. Timely has been Sheridans go-to business management brand for Mamawest since 2020 and has enjoyed a close relationship with them since thanks to her involvement with the launch of Timely’s new Pronouns feature, where the Mamawest team collaborated on an in salon photo shoot showcasing inclusivity within the hair and beauty industry.

“This is a dream come true & I am beyond excited for our future together!”

Along with regularly illustrating the infamous Mamawest exceptional client experience through use of the Timely Business Management Software system, Sheridan is set to create a bespoke learning module exclusive for Timely customers in the hopes of expanding their knowledge and upskilling their treatment understanding when performing bold colour transformations.

“Working alongside Timely, a progressive, innovative, global brand that values community and client experience – could not be any more aligned with the values of Mamawest. This is a dream come true & I am beyond excited for our future together!”“Sheridan is a remarkable talent and we know she’s only going to continue to rise to new heights,” said Tamara Reid, Global Head of Partnerships. “When we first approached her about a partnership earlier this year, we were drawn to her confidence and fierce ambition as much as her power to hold nothing back. She loves to express herself through hair and is a constant inspiration to her clients on living boldly. It’s that authenticity and unapologetic spirit that we admire, and we are thrilled to welcome her to the Timely family.”

Check out the rest of the Timely ambassadors and find out how you could become one.